Delivery Confidence Should Be Your USP

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By DUNCAN FROOMES

Courier companies face all kinds of expectations from buyers. For one thing, your customers expect you to be able to deliver their purchases in the condition they expect. Therefore, it makes sense to partner with a firm that offers safe, insured packaged delivery by default.

However, there are plenty of different retail and e-commerce services out there. Getting your goods to your customers in perfect condition should – you would imagine – be a given! However, in the modern age, there are plenty of reasons why delivering quickly – and within the timescales buyers expect of you – could be a workable USP.

Modern Expectations for Modern Packaged Delivery

It’s safe to say that services such as Amazon have changed the game when it comes to online deliveries. Anyone with access to a ‘Prime’ account can order thousands of items with one-day delivery. That’s something you’re going to struggle to compete with. Nothing quite beats being able to order and pay one day for an item, and to get it delivered, on time, the day after.

This is why so many brands offering e-commerce are considering speedy delivery as a major selling point. In a day and age where the coronavirus pandemic has forced businesses to meet huge, unthinkable home delivery demands, logistics speed is suddenly absolutely everything.

Not only has Amazon changed the game, COVID-19 has, too. Modern homes expect deliveries as soon as possible – and if your business isn’t supporting packaged delivery shorter than a few working days, you may be missing out on a serious slice of market revenue.

What Customers Are Willing to Do

Customers engaging with e-commerce in the New 20s are willing to trade off for the perfect delivery experience. They are more than willing to pay a little extra for expedited shipping. They are also more than happy to download an app from you providing they will be able to track and trace where their packages are heading.

Speedy delivery is one thing, but it must be coupled with some form of tracking power. Regardless of lockdown situations, people still lead busy lives. It stands to reason that anyone wanting to buy an item one day will want to know roughly when it will arrive the next. It’s only reasonable.

Therefore, giving your customers complete control over their delivery experience, from choices in speed to complete tracking, it makes sense to get ahead of the competition.

Making Speed Your USP

In light of COVID-19, many services are facing backlogs and slow delivery times. This is largely thanks to increasing demand. Not only that, but many businesses still feel that simply getting great products to customer doors in one piece is lucrative enough.

This is hardly the case. Modern buyers, especially in the age of repeated lockdowns, want confidence in the fact that they will get their items when you promise them – and that you’ll do so in a quick, safe fashion.

Therefore, it makes sense to partner up with a courier service with packaged delivery speed as a priority. Make it your USP now and reap the benefits later.

Hopefully we have answered any questions you had.

If you do have any other questions don’t hesitate to give us a call on 020 7550 6589